The name, the mark, and how we write.
Everything you need to write about Formspring or link to it. Need a format that isn’t here? The press inbox sends hand-exported files.
press@pixelandprocess.de
The mark is the coral F, drawn from three blocks. On dark backgrounds, use the white mark. Below 22px, use the favicon file instead.
Files
SVG for screens and print, PNG where a tool can’t take vectors.
| Asset | Format | Download |
|---|---|---|
| Pixel & Process logo - parent company | SVG | Download |
| Primary logo - for light backgrounds | SVG | Download |
| Primary logo - raster | PNG | Download |
| Primary logo - for dark backgrounds | PNG | Download |
| Mark only - coral | SVG | Download |
| Mark only - white | SVG | Download |
| Mark only - raster | PNG | Download |
| Mark only - white raster | PNG | Download |
| Favicon | ICO | Download |
| Social avatar - light | PNG | Download |
| Social avatar - coral | PNG | Download |
Coral means sent.
Coral appears only where something is sent: a submit button, a submission arriving. Everything else is ink, white and greys. Text on coral is always ink.
Three typefaces, three jobs
Sent. Received. Answered.
Every response from forms, surveys and funnels lands in the same list, in the order it arrived, each with its own status.
x-formspring-signature: t=1715090123,v1=8e2c91
How we write
Plain, specific, active. If a sentence could describe any product, rewrite it.
| Rule | Write | Not |
|---|---|---|
| Concrete over generic | Webhook payloads sign with HMAC-SHA256 over the raw body. | |
| Operational over aspirational | Free plan retains submissions for 30 days. | |
| Direct over deferential | Spam never triggers notifications. |
Boilerplate
For articles, event programmes and partner pages. Copy it as is.
Formspring is the customer touchpoint operating system for modern teams - one workspace holding forms, surveys, funnels, polls, links, bookings, bio pages, feedback, and automations. Forms, surveys, and funnels share one stream of responses and one builder, and the automation engine runs on those three plus bookings. Built in Lübeck, Germany.
51 words. Press contact: press@pixelandprocess.de