Glossary

The words that come up when you collect answers online, each defined in one sentence and explained on its own page.

20 terms

A

AutoresponderAn automatic confirmation email sent to the person who submitted a form, acknowledging receipt and setting expectations.

C

CAPI (Conversions API)Server-side conversion tracking that sends events directly from your server to an ad platform, bypassing the browser pixel's blind spots.Conditional logicRules that show, hide, skip, or branch parts of a form, survey, or funnel based on a respondent's earlier answers.Conversion rateThe percentage of people who complete a desired action - submitting a form, finishing a funnel - out of those who started or saw it.CSAT (Customer Satisfaction Score)A metric capturing how satisfied a customer was with a specific interaction, usually on a 1-5 scale measured right after the event.

D

Double opt-inA signup confirmation flow where a subscriber must click a verification link in an email before being added to a list.

F

File upload formA form that accepts file attachments - CVs, images, documents - which must be validated, scanned, and stored securely.Form backendA hosted service that receives, processes, and stores HTML form submissions so your website does not need its own server-side code.Form endpointThe unique URL that an HTML form posts to, where submissions are received and processed by a form backend.

G

GDPR-compliant formA form whose data collection, storage, retention, and deletion meet the requirements of the EU General Data Protection Regulation.

H

HMAC signatureA cryptographic code, computed from a payload and a shared secret, that lets a receiver verify a message is authentic and unaltered.Honeypot fieldA hidden form field that humans never see and never fill, used to catch automated bots that fill in every field.

J

Jamstack formA form on a Jamstack (statically generated, JavaScript-enhanced) site that posts to a hosted form backend instead of a server of its own.

L

Lead funnelA multi-step flow that converts a click into a qualified contact by asking one small question at a time and capturing the email at the end.Link in bioA single landing page that collects several links under one URL, used in social profiles that allow only one clickable link.

N

NPS (Net Promoter Score)A customer-loyalty metric based on one question - how likely you are to recommend, 0 to 10 - scored from -100 to +100.

S

Short linkA shortened, often branded URL that redirects to a longer destination and can track clicks, used in ads, social posts, and print.Spam filteringThe layered techniques a form backend uses to keep automated and unwanted submissions out of your inbox without blocking real people.

U

UTM parametersTags appended to a URL (source, medium, campaign, and more) that tell analytics tools where a visitor came from.

W

WebhookAn automated HTTP POST that a service sends to a URL you control whenever an event happens, so your systems react in near real time without polling.

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